Research Methods for Business Students

Research Methods for Business Students

  • Downloads:4298
  • Type:Epub+TxT+PDF+Mobi
  • Create Date:2022-08-23 08:57:13
  • Update Date:2025-09-06
  • Status:finish
  • Author:Mark N.K. Saunders
  • ISBN:1292208783
  • Environment:PC/Android/iPhone/iPad/Kindle

Summary

Description The fifth edition of Research Methods for Business Students brings the theory,philosophy and techniques of research to life and enables studentsto understand the practical relevance of the research methods。 Ahighly accessible style and logical structure have made this the'student choice' and run-away market leader。 The book is written for students on undergraduate andpostgraduate degree programmes in business, or business-relateddisciplines。 For Sale in Indiansubcontinent only Case Studies and Focus on Student Research illustrate how student research can be conducted Research in the News and Focus on Management Research give examples of research in both academic and commercial environments Checklists, Questions and "Progressing your Research Project" give practical advice on the step-by-step process of conducting research Guidance on use of SPSS, NVivo and internet searching on the companion website How to use this book Guided tour Preface Contributors The nature of business and management research and structure of this book Formulating and clarifying the research topic Critically reviewing the literature Understanding research philosophies and approaches Formulating the research design Negotiating access and research ethics Selecting samples Using secondary data Collecting primary data through observation Collecting primary data using semi-structured, in-depth and group interviews Collecting primary data using questionnaires Analysing quantitative data Analysing qualitative data Writing and presenting your project report Appendices Glossary Index Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey。 Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire。

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Reviews

Ramon Arcalin Jr。

For educational

Kaye Arnold

I can't believe I read this textbook in its entirety。 But I did。。。。。mostly。 Some parts I found mind-boggling, but overall a very good book for research students and those undertaking thesis/dissertations。 I can't believe I read this textbook in its entirety。 But I did。。。。。mostly。 Some parts I found mind-boggling, but overall a very good book for research students and those undertaking thesis/dissertations。 。。。more

Ana MG

Great book and guidance! Really useful! It helped me throughout the research process for my master's thesis ✨🙌🏼 Great book and guidance! Really useful! It helped me throughout the research process for my master's thesis ✨🙌🏼 。。。more

KKStruth

good information but the structuring in this book is horrible, it honestly looks like it was put together by a 3-year-old。

Antti Kapanen

Saunders, Lewis and Thornhill have written a very clearly structured, comprehensive guidebook for completing an undergraduate or graduate thesis。 The book is very helpful for students who have little or no previous research experience but would like to aim for a high thesis grade!

Crystal Trieu

A guidebook for final year students who want to ace the nightmare called 'thesis' A guidebook for final year students who want to ace the nightmare called 'thesis' 。。。more

Carrie

Awesome tool to guide you through your thesis or dissertation whether in business or management (in my case - Human Resource Management)。 Although all topics were clearly addressed, I mostly enjoyed the sections on topics that are rarely addressed in class in much detail e。g。 Research Philosophy, Research Paradigm。

Arshad Pooloo

I have been absent from writing reviews for a while and one of the many reasons is that I was working on my MPhil/PhD research proposal。 It was a stressful phase in my life and this book has been instrumental in helping me write my proposal especially in terms of methodology and approach。 Overall it is a very useful book to have and I am still using it as a guide and reference for my thesis and I believe I will use it for future research projects as well。 Marketing is my field of research and it I have been absent from writing reviews for a while and one of the many reasons is that I was working on my MPhil/PhD research proposal。 It was a stressful phase in my life and this book has been instrumental in helping me write my proposal especially in terms of methodology and approach。 Overall it is a very useful book to have and I am still using it as a guide and reference for my thesis and I believe I will use it for future research projects as well。 Marketing is my field of research and it is definitely very helpful for me but I believe it will be useful for any other business student writing a thesis or any individual trying to conduct a good market research。 。。。more

Fahed Al Kerdi

This book is very useful for students to understand quantitative research methods, very recommended for postgraduate students。

Jonathan

highly recommended for any Research student。 Used this for my MBA and found it very useful。 Highly recommend。

Wilbert Mutoko

One of the best book on research methods

Adama

A must-have for dissertation writingThis is an excellent book all students writing a dissertation report must have。 It captures dissertation writing from A-Z in a clear and very accessible way, with great examples to support the theories。 I like it。

Hamza

my favorite book

Janp

I used this book the other way around, to analyze research essays on their methodological assumptions, choices and validity。 Although this results in a less systematic use of the book, it proved to be quite useful and comprehensive in my quest to these answers。 I will probably be using it in the near future again to write more dissertations and papers which, with this recent experience in mind, won't be a problem! I used this book the other way around, to analyze research essays on their methodological assumptions, choices and validity。 Although this results in a less systematic use of the book, it proved to be quite useful and comprehensive in my quest to these answers。 I will probably be using it in the near future again to write more dissertations and papers which, with this recent experience in mind, won't be a problem! 。。。more

Nguyễn Thị

i think it good so i can read now

Sabina Bayram

very helpful for people who are writing their thesis or dissertations

Herjien

Good!!!

Erin

Good for my MBA, but perhaps lacking in the applied examples。

Armenuhi

Clear step-by-step explanations of how to do research。 Especially good for novice researchers。

Robyn

textbook。。。

Jane

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Chocolaa

الكتاب الي بين ايديني الطبعة التاسعة。。。كتاب مفيد جداً وواضح。。。لكن يعيبه جفاف اسلوبهأفضل مافيه 。。。هو البوكسز الي تعرض Focus on student researchعشان فيها ربط أكثر بين الثيوري والتطبيق العملي。。。وهذا أكثر شي ممكن يجذبني لأي كتاب علمي او مرجعأرجع واقول مثل باقي المراجع。。。أنا ماقريت الكتاب كامل。。。أنا قريت الأجزاء التي تهمني فقط :)لأغراض بحثية خاصة ودمتم سالمين

David

I'm not exactly a research enthusiast, especially when it comes to business research, but I have to say that this book puts it to you in a straightforward and clear manner。 It's easy to understand and it explains the concepts and the concerns behind the individual research methodologies in clear details。 I'm not exactly a research enthusiast, especially when it comes to business research, but I have to say that this book puts it to you in a straightforward and clear manner。 It's easy to understand and it explains the concepts and the concerns behind the individual research methodologies in clear details。 。。。more

Amir

The way of choosing your topic for your search were shown clearly in this book。More over I learned how formulating my research to achieve my aim, how to use/collect different kind of data (Primary data, Secondary data and Tertiary data)。Designing questionnaire, running and resulting your search by that。 The professional ways and behavior in interview。How to analysis the data which you accumulate。And finally the way of make an acceptable presentation of our project which start with the aim of our The way of choosing your topic for your search were shown clearly in this book。More over I learned how formulating my research to achieve my aim, how to use/collect different kind of data (Primary data, Secondary data and Tertiary data)。Designing questionnaire, running and resulting your search by that。 The professional ways and behavior in interview。How to analysis the data which you accumulate。And finally the way of make an acceptable presentation of our project which start with the aim of our research, the way that we prepared the data, how we achieve our aim and finally our suggestion as a solution and result。 。。。more

Nacole

another textbook